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Anotace knihy

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don't have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online. Branding for Bloggers will guide the reader to a better understanding of branding by using real-world examples to reveal the creative process behind the brands themselves. Bloggers will learn everything they need to know in order to define their brands, with specific attention to design aesthetics. Branding experts and blogging professionals offer essential advice on how to grow a brand through networking and social media, use a brand to drive traffic to a blog, refine a brand and help it evolve, and generate countless opportunities for oneself in the process.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Branding for Bloggers
• Autor: Zach Heller
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 112
• EAN: 9781621532484
• ISBN: 1621532488
• ID: 01350559
• Nakladatelství: Skyhorse Publishing
• Hmotnost: 289 g
• Rozměry: 216 × 10 × 140 mm
• Datum vydání: 18. July 2013

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