Kód: 06425855
Branding & Advertising
"Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and br ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 473
Nakladatelství: Copenhagen Business School Press, 2003
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952 Kč
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Anotace knihy
"Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
952 Kč
- Plný název: Branding & Advertising
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 473
- EAN: 9788763001182
- ISBN: 9788763001182
- ID: 06425855
- Nakladatelství: Copenhagen Business School Press
- Hmotnost: 808 g
- Rozměry: 231 × 158 × 31 mm
- Datum vydání: 01. November 2003
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