Mohlo by se vám také líbit

Více informací o knize Achieving Brand Loyalty in China through After-Sales Services

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 167 bodů

Anotace knihy

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Achieving Brand Loyalty in China through After-Sales Services
• Podnázev: With a Particular Focus on the Influences of Cultural Determinants
• Autor: Alexander Frass
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 317
• EAN: 9783658143664
• ISBN: 9783658143664
• ID: 10929539
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 4398 g
• Rozměry: 210 × 148 × 18 mm
• Datum vydání: 16. June 2016

Oblíbené z jiného soudku

---

---

---