Kód: 01738020
Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be ab ... celý popis
1681 Kč
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Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1681 Kč
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