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Více informací o knize Understanding Service Consumers

• Parametry knihy
• Anotace
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Anotace knihy

 

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Understanding Service Consumers
• Autor: Jochen Wirtz
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 56
• EAN: 9781944659097
• ISBN: 1944659099
• ID: 19118730
• Nakladatelství: World Scientific Publishing Co Inc (USA)
• Hmotnost: 86 g
• Rozměry: 229 × 152 × 3 mm
• Datum vydání: 17. September 2017

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