Mohlo by se vám také líbit

Více informací o knize Strategic Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 133 bodů

Anotace knihy

Scholarly Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: -, The University of Surrey (School of Management), language: English, comment: Autoren: Markus B. Baum Marco Hackstein Marcel Mehling , abstract: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplaceCompanies studied:Apple and SonybyMarkus B. BaumMarco HacksteinMarcel MehlingAbstract: The managing director of Sony, Japan has asked a report based upon an assessment of why his Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace. This analysis provides analysis such as SWOT and different position mapping or other techniques, which will lead to an understanding of the reasons the iPod product has remained strong over the past few years. The strategic implications will also discussed as well an recommendations as to the future direction and improvement of Sony personal player products.Keywords: Sony, Apple, Ipod, Iphone, analysis, SWOT, position mapping, strategy, strategic implications, market analysis, macro environmental, PEST, market profile, key factors of success integrated system, repositioning strategy, marketing mix, promotion, product, price, place, 4P, survey, Porter's Generic Strategies,

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Strategic Marketing
• Podnázev: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace
• Autor: Markus Baum, Marco Hackstein, Marcel Mehling
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 56
• EAN: 9783656199960
• ISBN: 3656199965
• ID: 05283174
• Nakladatelství: Grin Verlag
• Hmotnost: 96 g
• Rozměry: 210 × 148 × 4 mm
• Rok vydání: 2013

Oblíbené z jiného soudku

---

---

---