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Anotace knihy

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Marketing 2016
• Autor: William M Pride, O C Ferrell
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 720
• EAN: 9781285858340
• ISBN: 1285858344
• ID: 05328143
• Nakladatelství: Cengage Learning, Inc
• Hmotnost: 1618 g
• Rozměry: 277 × 218 × 27 mm
• Datum vydání: 08. January 2015

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