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Anotace knihy

This book highlights the importance of the salesperson in any organization and approaches the sales management function from a motivational standpoint. Drawing extensively from his personal and research experience, the author creates an easy-to-apply frameworks for various sales management functions. Managing Your Sales Force: - takes an integrated look at management decisions, both strategic and operational, and works out the motivators for each from a sales force perspective; " emphasises the need for managers to motivate their staff, beyond the commonly used monetary incentives; " highlights the importance of the behavioural transactions that have to take place for a sale to be successful; " stresses the need to devise appropriate training programmes for individuals within any sales team.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Managing your Sales Force
• Podnázev: A Motivational Approach
• Autor: Pingali Venugopal
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 196
• EAN: 9780761934950
• ISBN: 0761934952
• ID: 04684765
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 244 g
• Rozměry: 216 × 140 × 11 mm
• Datum vydání: 04. July 2006

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