Mohlo by se vám také líbit

Více informací o knize How to Use Facebook to Create Virtual Brand Communities?

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 181 bodů

Anotace knihy

During the past few years, many books and articles have treated the subject of virtual communities as plausible solution to a demanding and unpredictable consumer. However, few authors have investigated this phenomenon in the context of an epoch where social networking site Facebook dominates the online world. Thus, this book explores through the postmodern lenses, the potential of building virtual brand communities on the hosting platform Facebook. Combining theories from three different areas, this investigation systemizes a series of theoretical and practical aspects related to the companies pressing need of entering Facebook. It should be particularly of interest for Communications and Marketing professionals, but also to anyone else who may be considering utilizing virtual communities for marketing purposes.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: How to Use Facebook to Create Virtual Brand Communities?
• Autor: Petronela Postolache, Corina Diana Iamandi
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 172
• EAN: 9783639497854
• ISBN: 3639497856
• ID: 05174736
• Nakladatelství: GlobeEdit
• Hmotnost: 259 g
• Rozměry: 229 × 152 × 10 mm
• Datum vydání: 10. July 2014

Oblíbené z jiného soudku

---

---

---