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Více informací o knize Expressive Organization

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• Anotace
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Anotace knihy

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Expressive Organization
• Autor: Majken Schultz
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 320
• EAN: 9780198297796
• ISBN: 0198297793
• ID: 04442951
• Nakladatelství: Oxford University Press
• Hmotnost: 490 g
• Rozměry: 232 × 159 × 19 mm
• Datum vydání: 17. August 2000

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