Kód: 16204822
Evaluating Public Communication
Autor Jim MacNamara
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and speciali ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 392
Nakladatelství: Taylor & Francis Ltd, 2017
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Anotace knihy
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fie
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
5031 Kč
- Plný název: Evaluating Public Communication
- Autor: Jim MacNamara
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 392
- EAN: 9781138228573
- ISBN: 9781138228573
- ID: 16204822
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 742 g
- Rozměry: 164 × 241 × 27 mm
- Datum vydání: 06. September 2017
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