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Více informací o knize Customer Intelligence - From Data to Dialogue

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Anotace knihy

Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Customer Intelligence - From Data to Dialogue
• Autor: S. Kelly
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 276
• EAN: 9780470018583
• ISBN: 0470018585
• ID: 04878534
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 536 g
• Rozměry: 232 × 152 × 20 mm
• Datum vydání: 18. November 2005

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