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Anotace knihy

A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Competition is Irrelevant
• Podnázev: The Essential Workbook for Creating a Stand-Out Brand
• Autor: Peg Marckworth
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 188
• EAN: 9780996155342
• ISBN: 9780996155342
• ID: 10054556
• Nakladatelství: Marckworth Associates Inc
• Hmotnost: 331 g
• Rozměry: 235 × 191 × 10 mm
• Datum vydání: 13. May 2015

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