Mohlo by se vám také líbit

Více informací o knize Branding Demystified

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 47 bodů

Anotace knihy

The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Simplified: Plans to Payoffs aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyses why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy with an optimum degree of lucidity. The book focuses on the following important branding challenges: " Brand meaning " Brand vision " Brand transformation " Brand value in higher orbits " Brand strategy " Leveraging the brand " Brand adjustments The book will be immensely helpful to professionals in the fields of marketing, advertising, consulting, strategy, and so on, and to entrepreneurs. Teachers and students of business management, advertising and branding will find it an incisive and exhaustive text on brand-building and brand management.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Branding Demystified
• Podnázev: Plans to Payoffs
• Autor: Harsh V. Verma
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 264
• EAN: 9788132102342
• ISBN: 8132102347
• ID: 05047477
• Nakladatelství: SAGE Publications India Pvt Ltd
• Hmotnost: 340 g
• Rozměry: 215 × 139 × 16 mm
• Datum vydání: 14. December 2009

Oblíbené z jiného soudku

---

---

---