Kód: 06505137
Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expresse ... celý popis
583 Kč
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Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
583 Kč
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