Kód: 01243783

Adland

Name: Adland
Brand: Kogan Page Ltd
SKU: 01243783
Price: 1087.00 CZK
Availability: InStock
Author: Mark Tungate
ISBN: 9780749464318

Autor Mark Tungate

Jazyk: Angličtina
Vazba: Brožovaná
Počet stran: 272
Nakladatelství: Kogan Page Ltd, 2013
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Anotace knihy

Adlandfocuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. It explores the roots of the advertising industry in New York and London, and goes on to cover the emerging markets of Eastern Europe, Asia and Latin America.