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Více informací o knize Understanding the Consumer

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• Anotace
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Anotace knihy

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Understanding the Consumer
• Autor: Statt
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 352
• EAN: 9780333660638
• ISBN: 0333660633
• ID: 04450771
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 539 g
• Rozměry: 235 × 155 × 18 mm
• Datum vydání: 05. March 1997

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