Kód: 04012621
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Autor Jack Trout
Explains how readers can evolve their original positioning of products, brands and organisations to meet the demands of the new economy.
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 224
Nakladatelství: McGraw-Hill Education - Europe, 2009
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Anotace knihy
Explains how readers can evolve their original positioning of products, brands and organisations to meet the demands of the new economy.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
738 Kč
- Plný název: REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
- Autor: Jack Trout
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 224
- EAN: 9780071635592
- ISBN: 0071635599
- ID: 04012621
- Nakladatelství: McGraw-Hill Education - Europe
- Hmotnost: 426 g
- Rozměry: 224 × 149 × 21 mm
- Datum vydání: 16. December 2009
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