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Více informací o knize Online Communities as a Public Relations Tool

• Parametry knihy
• Anotace
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Anotace knihy

Customer involvement and participation are the§principles of the Web 2.0 movement and must not be§ignored by PR practitioners. One tool to encourage§and allow open discussion channels on the internet§are online communities. They serve as an ideal§platform to allow and create a genuine two-way§symmetrical conversation between an organisation and§its audiences although they might have a§threatening character for the traditional PR§principle control comes from the top . But if a§company comes to terms with listening instead of§talking and is willing to give away a certain amount§of control, it can benefit immensely on the long-run.§This work shows how online communities can contribute§to a direct and unfiltered communication between an§organisation and its audiences.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Online Communities as a Public Relations Tool
• Podnázev: Successful Two-Way Communication
• Autor: Valerie Ponell
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 124
• EAN: 9783639113303
• ISBN: 3639113306
• ID: 06820215
• Nakladatelství: VDM Verlag
• Hmotnost: 177 g
• Rozměry: 229 × 152 × 7 mm
• Datum vydání: 06. January 2009

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