Mohlo by se vám také líbit

Více informací o knize Online Channel Integration

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 118 bodů

Anotace knihy

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Online Channel Integration
• Podnázev: Value Creation and Customer Reactions in Online and Physical Stores
• Autor: Jochen Binder
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 281
• EAN: 9783658045722
• ISBN: 3658045728
• ID: 05285244
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 3949 g
• Rozměry: 210 × 148 × 16 mm
• Datum vydání: 26. November 2013

Oblíbené z jiného soudku

---

---

---