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Více informací o knize Measuring Customer Experience

• Parametry knihy
• Anotace
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Anotace knihy

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. But with changing customer expectations and competitive threats, how well will companies rise to meet their demands and expectations? Measuring Customer Experience offers a simple but thorough guide on how to master the challenges of the market, and also how to deliver superior performance through effective customer experience management. Based upon rigorous scientific tools and data from a multitude of global studies, this highly practical book is ideal for businesses who want to know how to implement and measure successful customer experience strategies.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Measuring Customer Experience
• Autor: Philipp Klaus
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 166
• EAN: 9781137375452
• ISBN: 1137375450
• ID: 04771543
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 360 g
• Rozměry: 144 × 217 × 14 mm
• Datum vydání: 04. December 2014

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