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Anotace knihy

McDonald and Dunbar are the leading author team in this area§Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business§The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)§This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.§Highly developed and well illustrated treatment of a key marketing technique§Usable by students and executives, for whom the practical, step-by-step approach is designed§Leading author team in the field

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Market Segmentation
• Podnázev: How to do it, how to profit from it
• Autor: Malcolm H. B. McDonald, Ian Dunbar
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 492
• EAN: 9780750659819
• ISBN: 0750659815
• ID: 01391848
• Nakladatelství: Elsevier Science & Technology
• Hmotnost: 902 g
• Rozměry: 242 × 190 × 27 mm
• Datum vydání: 18. September 2004

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