Kód: 02569046
Making Ads Pay
Autor John Caples
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 256
Nakladatelství: Dover Publications Inc., 2011
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Anotace knihy
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
257 Kč
- Plný název: Making Ads Pay
- Podnázev: Timeless Tips for Successful Copywriting
- Autor: John Caples
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 256
- EAN: 9780486486017
- ISBN: 048648601X
- ID: 02569046
- Nakladatelství: Dover Publications Inc.
- Hmotnost: 314 g
- Rozměry: 214 × 140 × 17 mm
- Datum vydání: 20. October 2011
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