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Více informací o knize Global Marketing

• Parametry knihy
• Anotace
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Anotace knihy

This new text equips students with the tools to make marketing decisions in a global business environment. There is an emphasis on solving real world problems and making critical marketing decisions in a range of business environments with varying levels of political risks, competitive pressures and different cultural considerations, and as such the book is completely in tune with the complexity of international business today. Key features include: * A chapter dedicated to the strategies of emerging market multinationals * A 'Real World Challenges' feature designed to help improve students' decision making skills *'The Global imperative' feature relates material to the real world *'To the Point' feature provides additional technical detail on a key concept discussed in the chapter *'Expand Your Knowledge' feature links to additional material The companion website provides a range of instructor and student support materials including PowerPoints, a testbank for instructors and quizzes for students at www.sagepub.co.uk/farrell.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Global Marketing
• Autor: Carlyle Farrell
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 360
• EAN: 9781446252642
• ISBN: 1446252647
• ID: 04799354
• Nakladatelství: SAGE Publications Ltd
• Hmotnost: 870 g
• Rozměry: 197 × 265 × 16 mm
• Datum vydání: 24. September 2015

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