Kód: 03017859
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes b ... celý popis
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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
7887 Kč
Osobní odběr Praha, Brno a 12903 dalších
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