Kód: 01328815
Demarketing
Autor Nigel Bradley
The contents of this book cover synchromarketing, demarketing in a wicked problem context, general demarketing, selective demarketing, unintentional demarketing, and much more.
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 240
Nakladatelství: Taylor & Francis Ltd, 2013
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Anotace knihy
The contents of this book cover synchromarketing, demarketing in a wicked problem context, general demarketing, selective demarketing, unintentional demarketing, and much more.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1740 Kč
- Plný název: Demarketing
- Autor: Nigel Bradley
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 240
- EAN: 9780415816489
- ISBN: 0415816483
- ID: 01328815
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 370 g
- Rozměry: 231 × 163 × 14 mm
- Datum vydání: 21. October 2013
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