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Více informací o knize Creating and Delivering Your Value Proposition

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• Anotace
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Anotace knihy

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. "Creating and Delivering Your Value Proposition" provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, "Creating and Delivering Your Value Proposition" is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Creating and Delivering Your Value Proposition
• Autor: Cindy Barnes
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 232
• EAN: 9780749455125
• ISBN: 0749455128
• ID: 04139063
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 374 g
• Rozměry: 232 × 160 × 18 mm
• Datum vydání: 03. October 2009

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