Kód: 09110311
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding mar ... celý popis
Nákupem získáte 725 bodů
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
7246 Kč
Osobní odběr Praha, Brno a 12903 dalších
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