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Anotace knihy

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Contrarian Effect
• Podnázev: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
• Autor: Michael Port, Elizabeth Marshall
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 176
• EAN: 9780470237908
• ISBN: 0470237902
• ID: 04882383
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 350 g
• Rozměry: 224 × 139 × 16 mm
• Datum vydání: 12. September 2008

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