Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Consumer Mind

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 100 bodů

Anotace knihy

"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. "The Consumer Mind" encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Consumer Mind
• Autor: Pepe Martinez
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 200
• EAN: 9780749465704
• ISBN: 0749465700
• ID: 04473785
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 314 g
• Rozměry: 233 × 159 × 11 mm
• Datum vydání: 03. June 2012

Oblíbené z jiného soudku

---

---

---