Kód: 21129749
Consumer Behaviour
Autor Zubin Sethna, Jim Blythe
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 576
Nakladatelství: SAGE Publications Ltd, 2019
- Více informací o knize
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Anotace knihy
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
3389 Kč
- Plný název: Consumer Behaviour
- Autor: Zubin Sethna, Jim Blythe
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 576
- EAN: 9781526450005
- ISBN: 1526450003
- ID: 21129749
- Nakladatelství: SAGE Publications Ltd
- Hmotnost: 1290 g
- Rozměry: 196 × 252 × 32 mm
- Datum vydání: 12. April 2019
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