Kód: 14488971
Consumer Behaviour
Autor Robert East, Jaywant Singh, Marc Vanhuele, Malcolm Wright
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 368
Nakladatelství: SAGE Publications Ltd, 2016
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Anotace knihy
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
3716 Kč
- Plný název: Consumer Behaviour
- Autor: Robert East, Jaywant Singh, Marc Vanhuele, Malcolm Wright
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 368
- EAN: 9781473919495
- ISBN: 9781473919495
- ID: 14488971
- Nakladatelství: SAGE Publications Ltd
- Hmotnost: 818 g
- Rozměry: 241 × 315 × 26 mm
- Datum vydání: 24. November 2016
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