Kód: 01212724
Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the per ... celý popis
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Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1970 Kč
Osobní odběr Praha, Brno a 12903 dalších
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