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Anotace knihy

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary The cases reflect the consumer perspective on marketing problems Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Cases in Consumer Behaviour
• Autor: Antonides, W. Fred van Raaij, Gerrit Antonides
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 180
• EAN: 9780471987819
• ISBN: 0471987816
• ID: 04895465
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 288 g
• Rozměry: 235 × 166 × 12 mm
• Datum vydání: 28. April 1999

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