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• Anotace
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Anotace knihy

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Building Brands Directly
• Podnázev: Creating Business Value from Customer Relationships
• Autor: Stewart Pearson
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 431
• EAN: 9780333639078
• ISBN: 0333639073
• ID: 04596587
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 716 g
• Rozměry: 216 × 140 × 216 mm
• Datum vydání: 04. February 1996

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