Mohlo by se vám také líbit

Více informací o knize Branded Component Strategies

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 118 bodů

Anotace knihy

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers (OEMs ) customers affects component suppliers market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Branded Component Strategies
• Podnázev: Ingredient Branding in B2B Markets
• Autor: Stefan Worm
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 224
• EAN: 9783834919199
• ISBN: 3834919195
• ID: 01783242
• Nakladatelství: Gabler
• Hmotnost: 323 g
• Rozměry: 210 × 148 × 14 mm
• Datum vydání: 16. December 2011

Oblíbené z jiného soudku

---

---

---