Kód: 02097377
Blockbusters
Autor Anita Elberse
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, mu ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 320
Nakladatelství: Faber & Faber, 2014
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Anotace knihy
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? This title deals with these questions.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
336 Kč
- Plný název: Blockbusters
- Autor: Anita Elberse
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 320
- EAN: 9780571309221
- ISBN: 0571309224
- ID: 02097377
- Nakladatelství: Faber & Faber
- Hmotnost: 348 g
- Rozměry: 215 × 136 × 24 mm
- Datum vydání: 16. January 2014
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