Kód: 03177678
Strategic Social Marketing
Autor Ross Gordon
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 448
Nakladatelství: SAGE Publications Ltd, 2015
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Anotace knihy
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
5411 Kč
- Plný název: Strategic Social Marketing
- Autor: Ross Gordon
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 448
- EAN: 9781446248614
- ISBN: 9781446248614
- ID: 03177678
- Nakladatelství: SAGE Publications Ltd
- Hmotnost: 970 g
- Rozměry: 192 × 238 × 33 mm
- Datum vydání: 01. December 2015
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