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Anotace knihy

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Staying the Consumption Course
• Podnázev: Exploring the Individual Lock-in Process in Service Relationships
• Autor: Benjamin Krischan Schulte
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 228
• EAN: 9783658087876
• ISBN: 3658087870
• ID: 09178811
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 3251 g
• Rozměry: 210 × 148 × 13 mm
• Datum vydání: 30. January 2015

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