Kód: 04912991

Managing Customer Value

Name: Managing Customer Value
Brand: University Press of America
SKU: 04912991
Price: 2492.00 CZK
Availability: InStock
Author: Bill Dodds
ISBN: 9780761826316

Autor Bill Dodds

Jazyk: Angličtina
Vazba: Brožovaná
Počet stran: 356
Nakladatelství: University Press of America, 2003
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Anotace knihy

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.