Kód: 06591853
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated commun ... celý popis
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The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
5181 Kč
Osobní odběr Praha, Brno a 12903 dalších
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