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Více informací o knize Implementing International Services

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Anotace knihy

The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Implementing International Services
• Podnázev: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
• Autor: Tilo Böhmann, Wolfgang Burr, Thomas Herrmann
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 455
• EAN: 9783834915771
• ISBN: 3834915777
• ID: 01783094
• Nakladatelství: Springer Fachmedien Wiesbaden
• Hmotnost: 551 g
• Rozměry: 210 × 148 × 23 mm
• Datum vydání: 23. September 2011

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