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Více informací o knize Humanizing B2B

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• Anotace
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Anotace knihy

If you want to move products, you need to move people. And if you want to move people, you need to move minds.

This is what modern B2B marketing is all about.

It's time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.

There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.

This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today's demanding world.

PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.

JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Humanizing B2B
• Autor: Paul Cash, James Trezona
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 216
• EAN: 9781788602518
• ISBN: 178860251X
• ID: 33358681
• Nakladatelství: Practical Inspiration Publishing
• Hmotnost: 284 g
• Rozměry: 140 × 217 × 22 mm
• Datum vydání: 27. April 2021

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