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Anotace knihy

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects of this title include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph; and, street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Guerilla Advertising 2: More Unconventional Brand Communications
• Autor: Gavin Lucas
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 192
• EAN: 9781856697477
• ISBN: 1856697479
• ID: 04392592
• Nakladatelství: LAURENCE KING PUBLISHERS
• Hmotnost: 1102 g
• Rozměry: 301 × 233 × 19 mm
• Datum vydání: 05. September 2011

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