Kód: 04040781
Building Brand Authenticity
Autor Michael Beverland
Offers 7 guiding principles for building brand authenticity.
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 219
Nakladatelství: PALGRAVE MACMILLAN, 2009
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Anotace knihy
Offers 7 guiding principles for building brand authenticity.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
3379 Kč
- Plný název: Building Brand Authenticity
- Autor: Michael Beverland
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 219
- EAN: 9780230580312
- ISBN: 0230580319
- ID: 04040781
- Nakladatelství: PALGRAVE MACMILLAN
- Hmotnost: 518 g
- Rozměry: 233 × 164 × 19 mm
- Datum vydání: 22. October 2009
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