Kód: 01264284
Brands
Autor Celia Lury
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 208
Nakladatelství: Taylor & Francis Ltd, 2004
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Anotace knihy
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1956 Kč
- Plný název: Brands
- Autor: Celia Lury
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 208
- EAN: 9780415251839
- ISBN: 0415251834
- ID: 01264284
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 306 g
- Rozměry: 234 × 156 × 12 mm
- Datum vydání: 12. August 2004
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