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Více informací o knize Visual Merchandising for Fashion

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• Anotace
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Anotace knihy

How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Visual Merchandising for Fashion
• Autor: Sarah Bailey
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 192
• EAN: 9782940496129
• ISBN: 2940496129
• ID: 02120700
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 486 g
• Rozměry: 230 × 160 × 14 mm
• Datum vydání: 01. December 2014

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