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Více informací o knize Strategic Design Thinking

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Anotace knihy

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design Product design

• Plný název: Strategic Design Thinking
• Autor: Joseph H. Hancock II, Natalie W. Nixon
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 272
• EAN: 9781628924701
• ISBN: 1628924705
• ID: 05189850
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 556 g
• Rozměry: 193 × 236 × 18 mm
• Datum vydání: 03. December 2015

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