Kód: 04194169
Words That Work
Autor Frank Luntz
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 el ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 320
Nakladatelství: Hyperion, 2008
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Anotace knihy
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business communication & presentation
334 Kč
- Plný název: Words That Work
- Autor: Frank Luntz
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 320
- EAN: 9781401309299
- ISBN: 1401309291
- ID: 04194169
- Nakladatelství: Hyperion
- Hmotnost: 292 g
- Rozměry: 204 × 134 × 26 mm
- Datum vydání: 09. February 2008
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