Mohlo by se vám také líbit

Více informací o knize Winning in Asia, Japanese Style

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 127 bodů

Anotace knihy

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Winning in Asia, Japanese Style
• Podnázev: Market and Nonmarket Strategies for Success
• Autor: V. Aggarwal, S. Urata
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 282
• EAN: 9781349632350
• ISBN: 134963235X
• ID: 12047560
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 454 g
• Rozměry: 216 × 140 × 17 mm
• Datum vydání: 01. January 2002

Oblíbené z jiného soudku

---

---

---